Archives of #Research Strategy Group international


Has the virus tipped the balance in favour of sports betting?

Sports betting legislation in Canada, US, Australia, and UK Markets have been advancing at varying speeds in the legalization of single-game betting. UK and Australia have been at the forefront of these developments since the early 2000s, while North Americans have been catching up more recently.  Betting on multiple sporting events (known as a parlay) […]

Craft Beer Innovation in the United States

Although per capita beer consumption is trending slightly downward in major markets like China, Russia and the United States, some segments are growing and literally exploding with innovation. In the United States, much of this innovation is centred in the still growing craft beer segment. There are now 6700 craft beer companies in the market […]

Research Strategy Group international at the Quirk’s Event in Brooklyn, New York

We were delighted to attend this excellent conference. There was a packed roster of engaging speakers armed with fascinating case studies.  The most noteworthy for us echoed the mission we have been on—and continue to be on—with our clients: Using emotion and journey-based learning to identify the “why’s” behind consumer behaviour; Finding ways to be […]

Research Strategy Group international at the Insights Association Conference in Las Vegas

Insights Association Conference attendees are eagerly awaiting a presentation tomorrow by our very own Anne Coulter! A recognized international authority on segmentation, Anne will be presenting a fascinating case study based on our industry-leading segmentation protocol. To learn how segmentation can help your business, please contact Anne at