Archives of #qualitative research


Has the virus tipped the balance in favour of sports betting?

Sports betting legislation in Canada, US, Australia, and UK Markets have been advancing at varying speeds in the legalization of single-game betting. UK and Australia have been at the forefront of these developments since the early 2000s, while North Americans have been catching up more recently.  Betting on multiple sporting events (known as a parlay) […]

Research Strategy Group goes Global!

We are pleased to announce that Research Strategy Group is the Canadian member of Associated Global Market Research.  This new partnership expands our reach into Europe, Asia, and South America, where we work with local, like-minded companies we know to deliver high quality results around the world for our clients. Watch for the upcoming Global […]

Research Strategy Group’s Vanessa Campbell presents at the QUAL360 conference in Washington D.C.

Thanks to everyone who came to see Research Strategy Group’s Vanessa Campbell present at the recent QUAL360 conference on the power of VR in qualitative research in Washington D.C ( Our session presented a case study on a recent ground-breaking VR-powered study where Research Strategy Group partnered with OLG to create fully immersive virtual renderings […]

Vanessa Campbell to present at the QUAL360 conference in March

Research Strategy Group is excited to announce that Vanessa Campbell will be presenting at the QUAL360 conference on the power of VR in qualitative research.  For more details on the session, and to book your ticket with the Research Strategy Group promo code found in the image below, visit this link:

Research Strategy Group’s annual planning session

What a view! We recently held our annual offsite on the rooftop of the Thompson Toronto. It was a great opportunity for the team to connect and plan for the year ahead. We are so excited for what 2018 is going to bring!

This is what we mean when we say VR gives us super-powers…

In designing a qualitative research approach, striking the right balance between ‘realism’ and ‘control’ – between capturing natural unbiased behaviours, and exerting the necessary level of environmental or experimental control – can be a challenge.  One of these comes at the expense of the other, so there’s always some kind of trade-off (see the accompanying […]

virtual ethnography, and what we’ve learned so far…

We have just completed a virtual ethnographic research initiative, designed to help our clients create an exciting new environment for their customers. And we are as excited as ever about the power of VR as a research tool moving forward. Leveraging the best of the emerging VR technologies, we will continue to evaluate and optimize concepts […]

we are hiring! Research Strategy Group is looking for an associate vice president – qualitative specialist to join our growing and innovative team!

Research Strategy Group continues to break from tradition, developing new and sophisticated research approaches. We are looking for a senior, seasoned qualitative specialist with a comprehensive qualitative skill set and entrepreneurial spirit – someone who shares our team’s excitement for uncovering the consumer psyche and predicting behaviour. If you have innovative ideas and techniques, so […]