Archives of #psychoanalytics

Research Partners Bell

Honoured to be Bell Media’s Research Partner

Bell Media’s Elise Rochefort presented ground-breaking research into the needs’ states that are satisfied by video at the Media Insights and Engagement Conference in New Orleans. Elise captivated the audience of content creators and insights professionals, as she outlined how Bell Media used psychoanalytics and choice-based segmentation to provide them with insights necessary to tailor […]

what do people really buy when they buy your product or service

What makes customers buy your product? Is it good price, convenience and/or great customer service? You’d better hope not, because all of these things can be competitively duplicated and none of them will drive customer loyalty. A brand’s call-to-action is essentially emotional, and great brands also provide logical arguments to rationalize and reinforce the emotional […]

taking market research in a new direction and being ahead of the wave

The market research industry is changing rapidly due to advances in technology.  And there is no shortage of prognosticators who offer up their opinions on where the industry is headed. As a small company, we have to pick our spots, not based on where the pundits say the industry is headed, but on where we […]

Research Strategy Group is presenting Psychoanalytics at the 2014 QRD Annual Conference

Research Strategy Group is excited to announce that our in-house psychoanalytics specialist, Thelma Beam,  and fellow Humanist, Deborah Adie Boyd, will be making a presentation on psychoanalytics at this years’ QRD Annual Conference. The theme of this years’ conference is centred on Creating Connections – adding value to research by connecting traditional qualitative methods with […]