Archives of #marketing researcher

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the power of prediction markets in concept testing

Everything is changing. Literally everything- and fast. New phones, apps, refrigerators, items you would never expect could innovate are doing so and it’s amazing to witness. The same is true of market research. We got tired of concept tests that frequently did not discriminate- that is until we discovered prediction markets. Research Strategy Group is […]

so you want to be a market researcher?

A few months ago, our very own Jim Peterson took the stage and presented an informative and compelling “talk” about getting into marketing research at Humber College. Jim wanted to help students understand the rapid changes that the industry is undergoing and what students can do to prepare themselves. So what can students do to […]