Archives of #marketing research


Has the virus tipped the balance in favour of sports betting?

Sports betting legislation in Canada, US, Australia, and UK Markets have been advancing at varying speeds in the legalization of single-game betting. UK and Australia have been at the forefront of these developments since the early 2000s, while North Americans have been catching up more recently.  Betting on multiple sporting events (known as a parlay) […]

Congratulations Anne Coulter

Women in Leadership Highlight We couldn’t be more proud of one of this year’s nominees for RBC Canadian Women Entrepreneur Awards, RESEARCH STRATEGY GROUP’s very own Anne Coulter, Managing Director.  This prestigious award celebrates the achievements of the most impactful women who have demonstrated excellence from economic growth to social change, across multiple sectors. Anne […]
Healthy Eating Global Trends

Global Trends: Healthy Eating

Consumers around the world are working towards healthier diets and lifestyles Through Research Strategy Group’s association with Global Market Research,  we recently participated in a wide ranging study to understand consumer attitudes on healthy eating. The study – conducted across 16 countries and 4 continents – uncovered differences in consumer attitudes, motives and actions.  Key […]

Research Strategy Group at ESOMAR

The Global team had the chance to attend the ESOMAR party at the National Museum of Scotland. Not only was the food and entertainment good, but there were tours of the Museum which allowed us to see some very interesting exhibits and to learn more about Scottish history.
RSG Inc at GLOBAL Dinner

Research Strategy Group at Global Dinner

We were pleased to attend the Annual General Meeting of the Global Market Research group in Edinburgh last week. We had a very productive meeting and were particularly inspired by the ideas coming out of the session and with the chance to meet our colleagues from 23 countries. The business meeting was followed by a […]

Earth Day 2019!

This past January, Loop packaging announced an initiative with large packaged goods firms including Unilever, P&G and Nestle to launch the world’s first circular shopping platform. Consumers will be able to have home delivery of iconic brands such as Tide, Haagen Daz and Crest in reusable containers. Replenishment will be automatic once you put your […]

Global Media Habits Study!

Smartphone incidence in Canada ranked third among 15 major markets, with usage up significantly from last year. The most commonly accessed content in Canada related to social media, videos and music. For more information on the study please contact Chris Wiggins at or Jim Peterson at

media consumption across the globe

The way that people use various devices and media is remarkably similar across countries, but there are also some differences. The recently completed Global Media study highlights this point in the following topline report.  For a detailed report on Canada or any of the participating countries, please reach out to Chris Wiggins at