Archives of #marketing research industry

Research Strategy Group’s annual planning session

What a view! We recently held our annual offsite on the rooftop of the Thompson Toronto. It was a great opportunity for the team to connect and plan for the year ahead. We are so excited for what 2018 is going to bring!

Research Strategy Group technology update

In our ongoing effort to support and shape the future of the market research industry, we are continuously experimenting with new technologies, looking for better and faster ways to generate more usable and more impactful insights. Here, we’d like to share a few of the technologies that we’re particularly excited about: virtual and augmented reality   […]

in defense of focus groups

Focus groups get a lot of flak. They are sometimes accused of failing as a research methodology for many reasons – being held in an unnatural setting, encouraging groupthink, and glossing over the complexities of human behavior and thought processes.   No research methodology is without flaws but these are the top 5 reasons why […]

so you want to be a market researcher?

A few months ago, our very own Jim Peterson took the stage and presented an informative and compelling “talk” about getting into marketing research at Humber College. Jim wanted to help students understand the rapid changes that the industry is undergoing and what students can do to prepare themselves. So what can students do to […]