Archives of #Jim Peterson

Research Strategy Group goes to ICE 2018

Research Strategy Group’s Jim Peterson and Anne Coulter are in London, UK this week attending the ICE Totally Gaming 2018 Conference, one of the biggest Gaming conferences in the world! Are you in the gaming industry, and looking for an accurate way to predict which games will perform best? Check out Research Strategy Group’s Game Selector Model

Research Strategy Group was pleased to be a presenter at AGLC’s excellent GameSense Symposium

Jim Peterson spoke on why social responsibility is a critical component of brand equity for gaming operators and regulators. Leveraged properly, social responsibility is an asset for the organization, strengthens your brand, and improves corporate image. When gaming organizations become champions for social responsibility, they will increase customer satisfaction, and open up more possibilities for the […]

trust and empathy form the foundation of good qualitative

Qualitative research is such an important way to engage consumers.  Warnings of its death are certainly premature, and I suspect that much of this has to do with our desires for the latest shiny object.  Those with a preference for quantitative methods sometimes wonder how talking to a few dozen people can really mean anything […]

so you want to be a market researcher?

A few months ago, our very own Jim Peterson took the stage and presented an informative and compelling “talk” about getting into marketing research at Humber College. Jim wanted to help students understand the rapid changes that the industry is undergoing and what students can do to prepare themselves. So what can students do to […]