Archives of #insight


Has the virus tipped the balance in favour of sports betting?

Sports betting legislation in Canada, US, Australia, and UK Markets have been advancing at varying speeds in the legalization of single-game betting. UK and Australia have been at the forefront of these developments since the early 2000s, while North Americans have been catching up more recently.  Betting on multiple sporting events (known as a parlay) […]

Congratulations Anne Coulter

Women in Leadership Highlight We couldn’t be more proud of one of this year’s nominees for RBC Canadian Women Entrepreneur Awards, RESEARCH STRATEGY GROUP’s very own Anne Coulter, Managing Director.  This prestigious award celebrates the achievements of the most impactful women who have demonstrated excellence from economic growth to social change, across multiple sectors. Anne […]

The Scotiabank Women Initiative

The Scotiabank Women Initiative supports Canada’s women-owned, women-led businesses. RESEARCH STRATEGY GROUP Inc., working in conjunction with Scotiabank, conducted a survey of 1,000 small to medium-sized businesses or enterprises from across Canada, the analysis of which helped inform this report. This unique study advances new insights about gender differences in finance knowledge and confidence. We […]

Earth Day 2019!

This past January, Loop packaging announced an initiative with large packaged goods firms including Unilever, P&G and Nestle to launch the world’s first circular shopping platform. Consumers will be able to have home delivery of iconic brands such as Tide, Haagen Daz and Crest in reusable containers. Replenishment will be automatic once you put your […]

Global Media Habits Study!

Smartphone incidence in Canada ranked third among 15 major markets, with usage up significantly from last year. The most commonly accessed content in Canada related to social media, videos and music. For more information on the study please contact Chris Wiggins at or Jim Peterson at

media consumption across the globe

The way that people use various devices and media is remarkably similar across countries, but there are also some differences. The recently completed Global Media study highlights this point in the following topline report.  For a detailed report on Canada or any of the participating countries, please reach out to Chris Wiggins at

Crowd Intelligence and Beverage Alcohol Trends

Beverage alcohol is one of Canada’s most dynamic consumer categories. Innovation in the category is happening at a dizzying pace! Many of the new products in the spirits, beer and wine categories are focused on creating a premium quality positioning that leverages uniqueness and elevated brand cachet. Research Strategy Group recently used our Crowd Intelligence […]

behavioural science

We recognize that human decision-making is governed by both rational and emotional factors.  Over the years we have continually tried to understand this complex relationship through the use of various approaches such as the use of psychoanalytics, semiotics, ethnography, discrete choice modelling, and choice-based segmentation.  To enhance these tools we have added behavioural science to […]

Rimma Teper joins Research Strategy Group as Vice President, Behavioural Science

We are very pleased to announce that Rimma Teper has joined Research Strategy Group as Vice President, Behavioural Science.  Rimma holds a PhD in Social Psychology from the University of Toronto and has done post-doctoral work at Yale.  She joins us after several years of consulting to head up our Behavioural Science practice.  Please feel […]

a survey you can’t see

Creating an online survey that is accessible to those with sight loss is more than just creating an online survey with large font. The partially sighted/blind use screen reading programs such as JAWS and ZoomText to read the question text and answer options aloud, and the current way online surveys are programmed doesn’t allow for […]