Archives of #insight communities

pets are human too

The pet food/pet care industry in Canada is worth more than 9 billion dollars and is growing at about 4% per annum. Canadians clearly love their pets, with the country being home to 10 million cats, 8.5 million dogs and a wide assortment of birds, fish, reptiles and amphibians. Research Strategy Group asked several questions […]

reasons to use Social – Research Strategy Group’s online community

Can’t decide whether or not to use an online community for your next research study? Well, look no further! We have many reasons for you to consider Social, our online community platform. Take a look at our ever growing list of reasons to use Social. real engaged participants dynamic conversation/activities/interaction more strategic and tactical than […]

getting value from your online community

Whether you have decided to start an online community or if you already have one on the go – how do you get the most value from the community? Here at rsg, we have formulated a method using our insight community platform, rsgSocial, to maximize value from a relatively small group of people. There are […]

what exactly is a market research online community (MROC)?

If you haven’t heard of them yet, market research online communities (MROCs) are making an impact in research. MROCs take traditional qualitative research and elevate it to new heights with the use of technology and can sometimes seem more like quantitative research. After some research and attending many webinars, I have learned the term is […]