social responsibility: good for your brand, your company, and your customers
Jim Peterson presented at the 2017 GameSense Symposium in Edmonton and spoke on why social responsibility is good for your brand, your company and your customers.
Research Strategy Group was pleased to be a presenter at AGLC’s excellent GameSense Symposium
Jim Peterson spoke on why social responsibility is a critical component of brand equity for gaming operators and regulators. Leveraged properly, social responsibility is an asset for the organization, strengthens your brand, and improves corporate image. When gaming organizations become champions for social responsibility, they will increase customer satisfaction, and open up more possibilities for the […]