Archives of #consultation

stakeholder consultation can improve the outcome of your segmentation

A successful segmentation study is a true process of collaboration between a client and their research consultant. In a past blog post (secrets to a successful segmentation, https://rsginc.net/secrets-successful-segmentation), we discussed the need to engage in a stakeholder consultative phase. These are essential to launching a successful segmentation within your organization. This enables those who are conducting the […]