Archives of #chris wiggins

Crowd Intelligence and Beverage Alcohol Trends

Beverage alcohol is one of Canada’s most dynamic consumer categories. Innovation in the category is happening at a dizzying pace! Many of the new products in the spirits, beer and wine categories are focused on creating a premium quality positioning that leverages uniqueness and elevated brand cachet. Research Strategy Group recently used our Crowd Intelligence […]

CHRIS WIGGINS | vice president & chief research officer

Chris is a quantitative researcher with over 25 years of experience spanning both the research supplier and research buyer sides of the business. He has held senior level positions at firms including Ipsos Reid, GfK, Nestle and CTV Television. Experienced in a wide range of sectors, Chris’ work has focused on new product and service […]