Archives of #changes in technology

The Dynamic Pet Care Market

Research Strategy Group is a market leader in Crowd Intelligence research. We regularly poll Canadians and Americans about a range of issues and trends across numerous subject areas. Recently we asked Canadians some questions about trends in the Pet Care market, related to pet insurance and pet wearables.   Pet Insurance The penetration of pet […]

Crowd Intelligence and Beverage Alcohol Trends

Beverage alcohol is one of Canada’s most dynamic consumer categories. Innovation in the category is happening at a dizzying pace! Many of the new products in the spirits, beer and wine categories are focused on creating a premium quality positioning that leverages uniqueness and elevated brand cachet. Research Strategy Group recently used our Crowd Intelligence […]

ESOMAR Congress 2018

Anne Coulter and Jim Peterson, Managing Directors of Research Strategy Group, attended the ESOMAR Congress in Berlin last week. It was a great opportunity to hear papers presented from all over the world – some quite traditional and some quite innovative but all interesting.  At the trade show part of the Congress, there were many […]

Global Media Habits Study Results – Stay Tuned!

Research Strategy Group is proud to have contributed to a global media survey. The survey was conducted in 15 major markets including Canada and is focused on device ownership, streaming service usage and consumption patterns for various types of media content. International results will be selectively available to participants at the upcoming ESOMAR Congress in […]

the future of personal banking in Canada

Tapping into the collective Canadian Intelligence on banking, we recently uncovered some interesting facts that Canadians predict for this sector: Virtual banks will grow at a faster rate than traditional banks over the next 3 years. Mobile banking is increasingly the channel of choice. The use of cash will largely be eliminated in the next […]

New! Introducing a different approach to ethnography.

Under the direction of Anoushka Gupta, we have combined traditional ethnography, social listening, netnography and documentary film reporting to bring our clients a new level of contextualized insights. To learn more about this exciting new approach, please get in touch with Anoushka at

facebook scandals: will Canadian behaviour change?

Answer: Probably only the smallest amount. It seems that the benefits of social media outweigh the risks. In our latest round of Crowd Intelligence looking at the social fabric of Canada, Canadians predict that there is a high probability of two things: people will make some changes in their Facebook usage – but mostly small […]

Research Strategy Group opens their doors

Research Strategy Group hosted another successful event at our offices last night. We showcased some of the new technologies we have been using to engage respondents and generate insights. These techniques – like AI, VR, and others, are transforming what we do and how we do it. A big thank you to everyone who came […]

Research Strategy Group’s Vanessa Campbell presents at the QUAL360 conference in Washington D.C.

Thanks to everyone who came to see Research Strategy Group’s Vanessa Campbell present at the recent QUAL360 conference on the power of VR in qualitative research in Washington D.C ( Our session presented a case study on a recent ground-breaking VR-powered study where Research Strategy Group partnered with OLG to create fully immersive virtual renderings […]

Anonymous. Analytical. Awesome: How AVA technology helps clients understand human behaviour

The advances in Anonymous Video Analytics (AVA) continue to excite us at Research Strategy Group — and our clients. We can use this as a standalone research technique or alongside more traditional research approaches to understand how people navigate a retail environment and how engaged they are with store displays, signage, promotions, etc.   How […]