Archives of #behavioural science

RBC

Congratulations Anne Coulter

Women in Leadership Highlight We couldn’t be more proud of one of this year’s nominees for RBC Canadian Women Entrepreneur Awards, RESEARCH STRATEGY GROUP’s very own Anne Coulter, Managing Director.  This prestigious award celebrates the achievements of the most impactful women who have demonstrated excellence from economic growth to social change, across multiple sectors. Anne […]
Event using behavioural science and machine learning

Using Behavioural Science and Machine Learning

Toronto’s Spoke Club was the venue for our most recent event: “Using Behavioural Science and Machine Learning to Power your Customer Engagement Strategy”. Dr. Marina Rain and Fatima Khamitova explored how companies can utilize behavioural science techniques and identify growth opportunities using advanced data-driven research to better leverage their data assets. We had a great […]

Research Strategy Group Welcomes Marina Rain, PhD to Lead Behavioural Science Practice

Marina has a PhD in Social-Personality Psychology and a graduate diploma in Quantitative Methods from York University. She studied how people’s social needs, motivations, and abilities relate to their technology and media habits. Her work has been published in several academic journals and she has presented her research results at national and international conferences. She […]

DR. MARINA RAIN | senior research director, behavioural science

Marina has a passion for research and human behaviour. She possesses over ten years of research experience and. Prior to joining RESEARCH STRATEGY GROUP, Marina completed a PhD in Social-Personality Psychology and a graduate diploma in Quantitative Methods at York University, where she studied how people’s social needs, motivations, and abilities relate to their technology […]

behavioural science

We recognize that human decision-making is governed by both rational and emotional factors.  Over the years we have continually tried to understand this complex relationship through the use of various approaches such as the use of psychoanalytics, semiotics, ethnography, discrete choice modelling, and choice-based segmentation.  To enhance these tools we have added behavioural science to […]

Rimma Teper joins Research Strategy Group as Vice President, Behavioural Science

We are very pleased to announce that Rimma Teper has joined Research Strategy Group as Vice President, Behavioural Science.  Rimma holds a PhD in Social Psychology from the University of Toronto and has done post-doctoral work at Yale.  She joins us after several years of consulting to head up our Behavioural Science practice.  Please feel […]