Archives of #anthropological insights

Ethnography and RSG

On the Road with Ethnography

Traditional ethnography requires a researcher to become immersed in a field-site for hours, days, weeks or even months to uncover anthropological insights through detailed observation, participation and interviewing techniques. Although business realities might limit the scope of “true” ethnography in applied research, at RESEARCH STRATEGY GROUP we have adopted ethnography as a way of thinking […]