Archives of #Amy Knowles

Anonymous. Analytical. Awesome: How AVA technology helps clients understand human behaviour

The advances in Anonymous Video Analytics (AVA) continue to excite us at Research Strategy Group — and our clients. We can use this as a standalone research technique or alongside more traditional research approaches to understand how people navigate a retail environment and how engaged they are with store displays, signage, promotions, etc.   How […]

stakeholder consultation can improve the outcome of your segmentation

A successful segmentation study is a true process of collaboration between a client and their research consultant. In a past blog post (secrets to a successful segmentation, https://rsginc.net/secrets-successful-segmentation), we discussed the need to engage in a stakeholder consultative phase. These are essential to launching a successful segmentation within your organization. This enables those who are conducting the […]

secrets to a successful segmentation

“We need to update our segmentation” is often both one of the most exciting and painful phrases that a client-side researcher can hear. A good segmentation should be followed by a strong period of growth for your organization – why else identify and prioritize target segments if you aren’t going to build products and services […]