Archives of #alcohol

Crowd Intelligence and Beverage Alcohol Trends

Beverage alcohol is one of Canada’s most dynamic consumer categories. Innovation in the category is happening at a dizzying pace! Many of the new products in the spirits, beer and wine categories are focused on creating a premium quality positioning that leverages uniqueness and elevated brand cachet. Research Strategy Group recently used our Crowd Intelligence […]
4 years ago

Will cannabis change shopping?

Contrary to adjacent categories, Canadians predict cannabis sales will be greater online than in store. Noting reasons of everything from privacy to laziness, Canadians predict that one year after legalization, sales in Ontario at the government controlled OCS will be greater online than in the newly opened retail stores. While this seems intuitive, it raises […]
4 years ago

cannabis versus the social fabric of Canada

We won’t be any happier. Our recent study at research strategy group uncovered some fascinating insights on what people predict will happen to society upon the legalizing of cannabis. And the insights seem to be, well, very Canadian. Canadians seem to have overwhelmingly accepted the legalization of cannabis – predicting an 81% probability that it […]
4 years ago

cannabis vs everything

What will happen to consumption of alcohol once cannabis is legalized? Likely, nothing. With all the talk about the pending legalization of cannabis, many citizens, and industries, are curious as to the impact it will have in Canada.  Research Strategy Group continues to study this topic in great detail. Many alcohol companies in Canada are […]
4 years ago