Archives of #advertising

pets are human too

The pet food/pet care industry in Canada is worth more than 9 billion dollars and is growing at about 4% per annum. Canadians clearly love their pets, with the country being home to 10 million cats, 8.5 million dogs and a wide assortment of birds, fish, reptiles and amphibians. Research Strategy Group asked several questions […]

Anonymous. Analytical. Awesome: How AVA technology helps clients understand human behaviour

The advances in Anonymous Video Analytics (AVA) continue to excite us at Research Strategy Group — and our clients. We can use this as a standalone research technique or alongside more traditional research approaches to understand how people navigate a retail environment and how engaged they are with store displays, signage, promotions, etc.   How […]

Advertising Week in New York

This past week Jon Currie from our US office based in LA went to Advertising Week in New York City. I had the pleasure of returning to the city of my birth, New York on assignment for Research Strategy Group. It’s always exciting to be back on the island where I drove a taxi to […]

are you second screening yet?

What does that mean and how real is it? What does it mean for you and your business and why should you care about second screening? Unless you’ve been living on a moon of Jupiter, you probably have heard the news: things are changing in our world of marketing, advertising and media and they’re changing […]