Archives of What We Do

Creative Designer Works on a Storyboard, Looks at His Sketches and Concepts, Choosing the Best Drawings for His Project. Video Editing, Comics Compilation, Application UI or Game Plot. High Angle

Message Model

Message Model measures the impact of communication elements to build a model that optimizes messaging.
Customer in supermarket

Discrete Choice Modeling

Discrete choice modeling most closely approximates target audience decision-making, resulting in a highly predictive, pragmatic behavioural model.
Two women talking at a store

Applied Ethnography

Applied ethnography discovers consumers' unmet, unstated needs by immersing, observing, and experiencing their lives as they do.
Colleagues discussing ideas

Pricing Strategy

Optimize pricing strategies to achieve higher revenue and profits at the brand, portfolio or category level.
Industrial designers at the office discussing project on the computer

Data Science & AI

In partnership with VEER AI, we provide seamless integration of custom research and big data.
Happy african using virtual reality glasses in office

UX / Design Research / Semiotics

Design Research explores all aspects of your business that customers interact with to generate, evaluate, and optimize solutions.
Rikki Chan on a bike

Journey Mapping

Journey mapping visualizes how a consumer acts, thinks, and feels during key interactions at various touchpoints along the path to purchase.
Young lady smiling

Behavioural Science

Apply a behavioural science lens to uncover subconscious biases, triggers, and barriers in decision-making.
Father and son playing


Psychoanalytics uncovers the unconscious drivers of behaviour, and which are more stable, more predictable, more motivating, and most satisfying.
Blurred crowd of unrecognizable at the street

Crowd Intelligence

Crowd Intelligence utilizes the predictive power of groups to provide more accurate feedback—for less cost—than traditional testing.
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