Message Model
Message Model measures the impact of communication elements to build a model that optimizes messaging.
Discrete Choice Modeling
Discrete choice modeling most closely approximates target audience decision-making, resulting in a highly predictive, pragmatic behavioural model.
Pricing Strategy
Optimize pricing strategies to achieve higher revenue and profits at the brand, portfolio or category level.
Data Science & AI
In partnership with VEER AI, we provide seamless integration of custom research and big data.
Crowd Intelligence
Crowd Intelligence utilizes the predictive power of groups to provide more accurate feedback—for less cost—than traditional testing.
Choice-Based Segmentation
RESEARCH STRATEGY GROUP is a North American leader in sophisticated, highly actionable segmentation based on distinct, stable needs uncovered through BSci. and psychoanalytics.