Archives of quantitative

Creative Designer Works on a Storyboard, Looks at His Sketches and Concepts, Choosing the Best Drawings for His Project. Video Editing, Comics Compilation, Application UI or Game Plot. High Angle

Message Model

Message Model measures the impact of communication elements to build a model that optimizes messaging.
Customer in supermarket

Discrete Choice Modeling

Discrete choice modeling most closely approximates target audience decision-making, resulting in a highly predictive, pragmatic behavioural model.
Colleagues discussing ideas

Pricing Strategy

Optimize pricing strategies to achieve higher revenue and profits at the brand, portfolio or category level.
Industrial designers at the office discussing project on the computer

Data Science & AI

In partnership with VEER AI, we provide seamless integration of custom research and big data.
Blurred crowd of unrecognizable at the street

Crowd Intelligence

Crowd Intelligence utilizes the predictive power of groups to provide more accurate feedback—for less cost—than traditional testing.
Happy diverse people together in the park

Choice-Based Segmentation

RESEARCH STRATEGY GROUP is a North American leader in sophisticated, highly actionable segmentation based on distinct, stable needs uncovered through BSci. and psychoanalytics.