Applied Ethnography
Applied ethnography discovers consumers' unmet, unstated needs by immersing, observing, and experiencing their lives as they do.
UX / Design Research / Semiotics
Design Research explores all aspects of your business that customers interact with to generate, evaluate, and optimize solutions.
Journey Mapping
Journey mapping visualizes how a consumer acts, thinks, and feels during key interactions at various touchpoints along the path to purchase.
Behavioural Science
Apply a behavioural science lens to uncover subconscious biases, triggers, and barriers in decision-making.
Psychoanalytics
Psychoanalytics uncovers the unconscious drivers of behaviour, and which are more stable, more predictable, more motivating, and most satisfying.
Strategic Foresight
With Strategic Foresight, you can contemplate multiple plausible futures to reframe strategy and innovation for resilience.