Archives of qualitative

Two women talking at a store

Applied Ethnography

Applied ethnography discovers consumers' unmet, unstated needs by immersing, observing, and experiencing their lives as they do.
Happy african using virtual reality glasses in office

UX / Design Research / Semiotics

Design Research explores all aspects of your business that customers interact with to generate, evaluate, and optimize solutions.
Rikki Chan on a bike

Journey Mapping

Journey mapping visualizes how a consumer acts, thinks, and feels during key interactions at various touchpoints along the path to purchase.
Young lady smiling

Behavioural Science

Apply a behavioural science lens to uncover subconscious biases, triggers, and barriers in decision-making.
Father and son playing


Psychoanalytics uncovers the unconscious drivers of behaviour, and which are more stable, more predictable, more motivating, and most satisfying.
Focus on making a success of the day

Strategic Foresight

With Strategic Foresight, you can contemplate multiple plausible futures to reframe strategy and innovation for resilience.