Message Model

Message Model is conducted using a custom discrete choice technique, allowing us to optimize consumer messaging elements.

We measure respondents’ willingness to trade-off various message components against each other and determine the impact of each communication element. We then propose the optimal messaging strategy.

You no longer need to use a combination of judgment and guesswork.

Our clients, many in regulated industries, use Message Model to deliver the best communication territories for their communications teams to utilize.

“Even though we didn’t test it, could we put the image from the first territory with the headline from the second, and combine it with the message from the third territory?”

Yes, you can.

During analysis, we use Message Model to develop a model that allows clients to measure the impact of messaging components and combinations—analyzing different configurations to maximize the impact to a market or a specific audience.

Because elements, not complete concepts, are tested, communications teams can refine strategies without having to go back into field.
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