Message Model is conducted using a custom discrete choice technique, allowing us to optimize consumer messaging elements.
You no longer need to use a combination of judgment and guesswork.
Our clients, many in regulated industries, use Message Model to deliver the best communication territories for their communications teams to utilize.
We measure respondents’ willingness to trade-off various message components against each other and determine the impact of each communication element.
We then propose the optimal messaging strategy.
You no longer need to use a combination of judgment and guesswork.
Our clients, many in regulated industries, use Message Model to deliver the best communication territories for their communications teams to utilize.