Journey Mapping

Journey maps trace consumer experience from initial awareness through to purchase, identifying key decision points, barriers, and actions taken along the way. We also specialize in patient journey mapping, which visualizes and describes how a patient experiences their disease or condition from first awareness of symptoms through all stages of diagnosis and treatment. Learning is both rational and emotional—and both are critical to understanding the journey.

Journey mapping insights…
- offer depth, context and meaning
- reveal needs and motivations behind each interaction
- uncover drivers and barriers of purchase interest
- measure brand health
- understand client, patient-HCP relationships, and other intersections
- inform strategic direction and messaging

We deliver a holistic, personalized understanding of the journey, and importantly, outline opportunities to build long-term  relationships.

From our observations, we determine the actionable accelerators and barriers that create or hinder interest in and satisfaction with the journey—to best ensure clients can position themselves at these moments.

Journey mapping forms an integral part of multidisciplinary studies, supporting strategic foresight, discrete choice, and needs-based segmentations.
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Questions. Comments. Insight. We want it all.