Applied Ethnography provides a comprehensive overview of behaviour, with an understanding of the context in which it occurs. Discover consumers' and patients' unmet, unstated needs by immersing, observing, and experiencing their lives as they do.
Leverage applied ethnography to…
- identify opportunities to influence behaviour change
- drive adoption and usage
- target new market audiences
- understand evolving needs and context of existing audiences
- identify opportunities to influence behaviour change
- drive adoption and usage
- target new market audiences
- understand evolving needs and context of existing audiences