Applied Ethnography

Applied Ethnography provides a comprehensive overview of behaviour, with an understanding of the context in which it occurs. Discover consumers' and patients' unmet, unstated needs by immersing, observing, and experiencing their lives as they do.

Leverage applied ethnography to…
- identify opportunities to influence behaviour change
- drive adoption and usage
- target new market audiences
- understand evolving needs and context of existing audiences

Our ethnographers help you to understand where the heart of any consumer strategy must lie—within the personal, social or cultural realm.

Our unique approach integrates behavioural science, semiotics, and foresight to provide meaningful human insights. Our ethnographers contribute to RESEARCH STRATEGY GROUP’s segmentation protocol by developing compelling personas that help build empathy with your customers. We also develop film reports and documentaries to bring alive consumer experiences.
let's talk
Questions. Comments. Insight. We want it all.