Research Strategy Group’s Vanessa Campbell presents at the QUAL360 conference in Washington D.C.

Thanks to everyone who came to see Research Strategy Group’s Vanessa Campbell present at the recent QUAL360 conference on the power of VR in qualitative research in Washington D.C (https://na.qual360.com).

Our session presented a case study on a recent ground-breaking VR-powered study where Research Strategy Group partnered with OLG to create fully immersive virtual renderings of concepts for new casino environments. These were evaluated and optimized prior to a large scale roll-out.

We love sharing our learning with peers and meeting others who share our passion for new technologies in research. Thanks to all who organized and participated in this great conference.

If you want to know more about our VR technology and our design research practice please contact Vanessa Campbell at vanessacampbell@rsginc.net.