Research Strategy Group was pleased to be a presenter at AGLC’s excellent GameSense Symposium

Jim Peterson spoke on why social responsibility is a critical component of brand equity for gaming operators and regulators. Leveraged properly, social responsibility is an asset for the organization, strengthens your brand, and improves corporate image. When gaming organizations become champions for social responsibility, they will increase customer satisfaction, and open up more possibilities for the organization. When customers truly believe that the organization is committed to social responsibility, they will give the organization permission to offer more products and services, which will not only strengthen satisfaction and build loyalty, but increase the size of the customer base, result in increased profits, and create a more knowledgeable customer base who can experience gambling in a fun and problem-free manner.

That is why programs like GameSense and PlaySmart are so important to the success of your organization.  They should be celebrated and promoted.

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