We were delighted to attend this excellent conference. There was a packed roster of engaging speakers armed with fascinating case studies. The most noteworthy for us echoed the mission we have been on—and continue to be on—with our clients:
- Using emotion and journey-based learning to identify the “why’s” behind consumer behaviour;
- Finding ways to be more agile in what we do, and how we do it but not at the expense of data quality;
- Employing the latest technologies across a variety of methodologies to improve the quality and speed of building consumer insights;
- Oh – and connecting with attendees – big shout out to the Klik app!
We also noted from the conference the continued growth of DIY and big data. These factors and trends impacting our industry are here to stay. As valued partners with our clients, we try to help them find the right uses of DIY and big data versus traditional primary consumer insights. Sometimes a tough balance to strike, but one that is easier to achieve when you have developed deep partnership-based relationships with your clients.
We look forward to continuing the learning and networking journey next month at the Quirk’s Event in Chicago! If you are going to be there, reach out to Brian Cash, who heads up our Chicago office and will be in attendance, at firstname.lastname@example.org.