- real engaged participants
- dynamic conversation/activities/interaction
- more strategic and tactical than traditional focus groups, interviews and bulletin boards
- longitudinal – allows for evolution of ideas, trends and well-formed opinions
- space where consumers can freely express thoughts, feelings and beliefs
- use of multimedia – discussions, thoughts, group work, pictures, videos, collages, polls, projective exercises
- immersion in the consumer world like never before
- good for tactical research and part of broader strategic business plan
- can be used for quick consumer pulses
- can be part of multi-phase studies: ideation, evaluation and refinement of ideas (co-create)
- will identify new product opportunities and benefits
- helps better understand consumer lifestyle, attitudes, behaviours, unmet needs and white space
- clients can unobtrusively observe consumer life
- receive relevant insights
- receive real-time insights
- get consumer opinions that directly affect your products
- excellent for interactive ideation
- can iterate product concepts
- can iterate ad campaigns, social media strategy and tactics
- use for trend spotting
- have directional insights in-hand when timing is critical
- easily explore consumer attitudes and behaviors
- quickly develop your campaign with real-time feedback
- quickly test multiple logo or package designs
- studies simultaneously conducted over a variety of countries
Contact us to learn how you too can benefit from using Social!
