we believe:
- if you want to know the true answer, don’t ask
- in providing insights not numbers and data
- consumers are complex and their needs are rarely easy to uncover
- in using the latest techniques and platforms to get at unconscious needs
- in going beyond things like rating scales, standard concept tests, and the usual methods
that's why we:
- prefer choice-based segmentation
- use discrete choice modeling extensively
- use behavioural science extensively
- encourage the use of strategic foresight approaches
- prefer crowd intelligence prediction markets over simple surveys
and that’s how we provide better insights