New Hires in Design Research and UX Practice








We are pleased to welcome two new members to the growing RESEARCH STRATEGY GROUP Team!

Tyler Gilchrist and Raya Kassam will be in our Toronto office, working in our growing design research and UX practice.

Tyler joins us from the respected design firm figure3, where he was Vice President design + strategy and played a key role in business development. He is a recognized expert in design research having a Master’s Degree in Strategic Foresight and Innovation from OCAD University. He is also one of the few people in business trained in the use of the Zaltman Metaphor Elicitation Technique (ZMET). Tyler will be working as a Vice President at RESEARCH STRATEGY GROUP playing a key role in the development of our design research and UX practice.

Raya was previously at Gale Partners where she developed fist rate skills in qualitative and quantitative UX research. She studied Knowledge Integration at the University of Waterloo. Raya will be working at RESEARCH STRATEGY GROUP as a Director of UX Research in our fast growing firm.

Tyler & Raya