SEASON 3: Masterclass for Client-Side Researchers

UPDATE: SPOTS HAVE BEEN FILLED! Please keep in touch if you are interested in upcoming seasons.


Marketer or insights professional? Click here for more information on our NEW Market Research Masterclass for client-side marketers & insights professionals!

Due to the popularity of seasons 1 and 2, we are pleased to bring back our Masterclass for client-side researchers!

Our complimentary masterclasses are led by RESEARCH STRATEGY GROUP’s senior experts and will give you the tools you need to be successful in this industry.

what you will learn

This program is designed to give you a deeper understanding of how to uncover consumer needs and leverage advanced research techniques to keep up with this quickly evolving industry.

Beginning with the fundamentals of qualitative and quantitative research, our virtual format will allow you to have candid conversations with some of the industry’s leading experts. We will cover brand health, brand positioning, strategic foresight and go over the application of basic behavioural economics and social science principles.

We want to help set you up for success!

the details

The Masterclass program includes six 90-minute interactive Zoom sessions (weekly on Tuesdays from 5:30 pm to 7:00 pm ET).

It is complimentary and open for all CLIENT-SIDE researchers. Whether you are just starting out or have many years of experience, we can guarantee you will be educated, entertained, and challenged by experts from a variety of industry disciplines.

contact Melanie Kaplan to register:

curriculum and course leaders

Week 1 | April 13  Fundamentals of Marketing Research – The 5 W’s of Qualitative and Quantitative Research – Jim Peterson, Melanie Kaplan

Week 2 | April 20  The Role of Advanced Analytics & Methods (e.g., Discrete Choice, Segmentation, etc.) – Anne Coulter, Daniel Taylor

Week 3 | April 27  Application of Social Sciences (Psychoanalytics, Behavioural Science, Ethnography, Semiotics, UX and Design Research) – Jim Peterson, Anoushka Gupta, Vanessa Campbell

Week 4 | May 4  Optimizing your Brand for Success – Brand Positioning, Brand Health, Customer Experience – Paul Pacheco

Week 5 | May 11  Laying the Groundwork for the Future of your Business – Innovation and Strategic Foresight –Jim Peterson, Michael Dorr, Tyler Gilchrist

Week 6 | May 18  What You Need to Succeed in a Dramatically Changing Industry – Jim Peterson, Anne Coulter