Complete market research solutions to support the health + wellness sector

We have deep expertise in the health and wellness sector. To answer your most complex business questions, we offer a comprehensive suite of custom, creative research solutions at all stages of the product lifecycle.

Pre-launch: clinical trial to market

  • market dynamics + profiling
  • segmentation
  • journey mapping
  • market opportunities
  • product positioning
  • KOL identification
  • concept testing
  • message development
  • message optimization
  • price optimization

 

Post-launch: evolving the brand

  • brand opportunities
  • competitive benchmarking
  • post launch tracking
  • message recall/effectiveness
  • user/non-user profiling
  • drivers and barriers to use
  • PSP development/assessment

 

Growth and Maturity: dynamic opportunities

  • market profiling + dynamics
  • image assessment
  • brand equity assessment
  • product repositioning
  • portfolio + price optimization
  • reformulations + new indications
  • packaging changes
  • communication tracking

 

Get in touch with us here to discuss our unique qualitative and quantitative approaches!

To learn more about our expertise in healthcare, click here for our online brochure.