introducing our VR studio – deeper insights through VR

We are excited to have integrated a room scale VR studio into our offices, and of course into our research approaches.  With the help of our talented 360 photographers and 3D content developers, we are immersing research respondents into alternate worlds, to get new, richer kinds of consumer insights.  If you’d like to understand how you might leverage virtual reality in testing ads,  shelf layouts, or concepts for new products, services, or environments, come by Research Strategy Group for an informational tour.  To set something up, contact Vanessa Campbell at