four rules of brand choice decisions

We have developed a proprietary consumer-based brand equity model that draws on our work in psychoanalytics to understand the rational and emotional dimensions of your consumer-based brand equity, and places it in the context of your competition. We can define the drivers for your brand(s), your category and your competitors in order to develop a targeted strategy for future brand growth, stability and even your future brand research needs / priorities.  The model can be incorporated in any research project but it is purpose-designed to provide for an annual strategic review and analysis of your category.  This is critical research for senior planners / brand managers.  Contact Ken at kenmison@rsginc.net or call  at 647.631.3925.