ESOMAR Congress 2018

Anne Coulter and Jim Peterson, Managing Directors of Research Strategy Group, attended the ESOMAR Congress in Berlin last week. It was a great opportunity to hear papers presented from all over the world – some quite traditional and some quite innovative but all interesting.  At the trade show part of the Congress, there were many technologies and platforms on display, the best of which we will bring to our clients.  ESOMAR was also an opportunity to reconnect with the 22 other members of the Global Market Research.  Our partners in this group have graciously consented to share many of their proprietary techniques with us – again so that we can continue to innovate on behalf of our clients.  For those not familiar with Global, below is the latest newsletter.

Newsletter 18 Sept Print Version