Archives of Strategic Foresight

Woman's hand using a roll of transparent polyethylene food film for packing products on the pastel blue table. Empty place for text or logo.

Navigating a path away from plastics dependence for a global CPG company

Challenge: The Canadian arm of a global CPG company was looking to navigate a path away from plastics dependence. From product line, to manufacturing investment, to communications, this organization wanted to rethink its core value proposition.   Impact: By connecting how consumers fundamentally think and reason about household products today to a ‘preferred future’ the […]