Archives of Segmentation

Research Strategy Group international at the Insights Association Conference in Las Vegas

Insights Association Conference attendees are eagerly awaiting a presentation tomorrow by our very own Anne Coulter! A recognized international authority on segmentation, Anne will be presenting a fascinating case study based on our industry-leading segmentation protocol. To learn how segmentation can help your business, please contact Anne at annecoulter@rsginc.net.           www.rsginc.net

Sports Betting – Researching the Revolution

In the 1980s, professional sports went through a revolution as broadcasting rights and cable sports broadcasting spurred a remarkable growth in revenues, profits and fan engagement. Leagues expanded, players’ salaries skyrocketed, gate receipts multiplied, and cities rushed to build ever grander sports venues. Today we sit on the verge of another worldwide sports-related transformation: the […]