Archives of Design Research

To launch or not to launch? Evaluating a new betting app

Challenge Racetracks across North America face challenges with the aging out of their existing customer base while finding it difficult to attract, engage and retain new and younger audiences in an increasingly competitive entertainment landscape. That’s why our client, a premier racetrack in North America, designed an innovative new way of playing the ponies. With […]

Design research for a new provincial lottery app

Challenge A major Canadian lottery operator required research to assist in the development of an app. An early release of the app was prepared for live testing among a select group of players. Registration and usage pathways needed thorough testing and in-app communication needed to be optimized. Pain points identified by users would be prioritized […]

What does it take for a small to mid-sized business to adopt a new banking app?

Challenge: Based on feedback in the app store and client support channels, a regional bank identified the need to improve the user experience of a new business banking app (web and mobile) under development. Primary questions were: Does the current solution address needs of small to mid-size businesses? Will the development plan address outstanding end-user […]

New Hires in Design Research and UX Practice

            We are pleased to welcome two new members to the growing RESEARCH STRATEGY GROUP Team! Tyler Gilchrist and Raya Kassam will be in our Toronto office, working in our growing design research and UX practice. Tyler joins us from the respected design firm figure3, where he was Vice President design […]