Archives of Crowd Intelligence

Confectionary

Innovating for a Sweet Tooth

Research Strategy Group international recently used our Crowd Intelligence platform to ask US consumers about potential for different kinds of hard candy. The growing chorus of concern about high fructose corn syrup and artificial sweeteners used in hard candy is clearly having an impact on consumer preferences. US consumers indicated that there was a 71% […]

Craft Beer Innovation in the United States

Although per capita beer consumption is trending slightly downward in major markets like China, Russia and the United States, some segments are growing and literally exploding with innovation. In the United States, much of this innovation is centred in the still growing craft beer segment. There are now 6700 craft beer companies in the market […]

Sports Betting – Researching the Revolution

In the 1980s, professional sports went through a revolution as broadcasting rights and cable sports broadcasting spurred a remarkable growth in revenues, profits and fan engagement. Leagues expanded, players’ salaries skyrocketed, gate receipts multiplied, and cities rushed to build ever grander sports venues. Today we sit on the verge of another worldwide sports-related transformation: the […]

To Drive or Be Driven?

Research Strategy Group international recently used our Crowd Intelligence platform to ask US consumers about autonomous vehicles. The results indicate that US consumers see a strong probability (75%) that commercially viable self driving cars would be available for purchase within 3 years. This notably high probability is driven by positive sentiment related to self driving […]

Will Amazon, Uber Eats and Instacart Rule the World of Consumer Convenience?

Technologies of all types are transforming the nature of shopper relationships with retail brands. Massive investments in e-commerce, supply chain integration and support technologies are resulting in consumers being able to realize new levels of convenience. In the new world of hyper convenience, creating profitable customer relationships requires more and more efforts related to attraction […]

Holiday Tech Gadget Winners

Canadian consumers are clearly gadget hungry. Over the recent holidays, stores were bulging with displays of everything from smart watches to digital pens to the latest Bluetooth earbuds. Competition for a slice of consumer holiday spending is always intense and every year a small number of gadgets generates major demand. Recently we asked questions about […]

A Cashless Online Banking World?

Research Strategy Group international recently used our prediction market platform to ask a sample of Americans some questions about banking and payments.  Probabilities for a number of outcomes were forecast. The resulting crowd predictions were closely aligned with other published research in the area. Results for three of the questions are discussed below. First of […]