Archives of Blog

Join us at ESOMAR in September!

Its not even summer yet, and we are already excited for September. ESOMAR is returning to Toronto! And we could not be prouder of Amy Knowles, Senior Vice President, RESEARCH STRATEGY GROUP, and Darlene Macdonald, Senior Director, Consumer Insights, Maple Leaf Foods. Their presentation, “Becoming a world’s first! Making carbon neutrality a reality,” was chosen […]

Life-Long Learning Among 45+ Adults

AARP does incredible work supporting and advocating for older adults. RESEARCH STRATEGY GROUP was honoured to help AARP uncover what life-long learning means to adults 45 and older, and how best to meet their needs. Significantly, “driven to seek personal growth, 55% of Americans age 45 and older are actively learning new things”. We are […]

IN CASE YOU MISSED IT: healthcare panel discussion

Are you in the healthcare sector and want to get more out of your market research budget?  Understandably, numerous stakeholders and multiple teams working across different departments can make it difficult to keep everyone informed. Please enjoy our latest session led by our Healthcare Team, as they discuss ways to build knowledge and share insights […]

check it out!

Immersive documentaries are an effective way to build empathy towards consumers. Compared to written reports, they can be more compelling, virtual friendly, and easier to digest. We find, sharing video reports during workshops and brainstorming sessions ensures consumers take centre stage. Insights are internalized and put to use. Check out our latest below! Reach out […]

WEBINAR: Value of strategic partnerships in healthcare | Comprehensive insights integration

You are invited to a webinar on Thursday, February 10th starting at 12:30 p.m. EST / 11:30 a.m. CST where RESEARCH STRATEGY GROUP will explore market research challenges faced by the healthcare sector. Led by our Healthcare Team, this interactive panel discussion will focus on business scenarios and decision-making across all therapeutic areas and product life cycle stages. During the session, […]

What exactly is a market research online community (MROC)?

If you haven’t heard of them yet, market research online communities (MROCs) are making an impact in research. MROCs take traditional qualitative research and elevate it to new heights with the use of technology and can sometimes seem more like quantitative research. MROCs can be: Customized large panels of respondents These tend to be used […]

Shining a new light on 50+ tourism with our choice-based segmentation protocol

The travel sector is experiencing an unmitigated disaster. Global tourism losses since the beginning of the COVID-19 Pandemic are estimated to reach four trillion dollars of global GDP by the end of this year (UN World Tourism Organization UNWTO – June 2021). Tourism revenues are down between 60 and 80 percent across major regions of […]

Creating resilient spaces for future success

Recent events are shedding light on our relationships with space – practically, physically, and politically. Space is certainly one of the biggest business expenses, and one that is now being reevaluated: not simply in terms of ‘the bottom line’, but how businesses can use space to drive resilience, sustainability, diversity, and inclusion. An office is […]

FINALISTS! Market Research Society (MRS) Awards 2021

We are thrilled to be finalists in the Market Research Society (MRS) Awards 2021 for both MRS Award for Applications of Research and Research Live Award for Business Impact of the Year – Global for our work with Maple Leaf Foods Inc. We commend Maple Leaf Foods’ initiative to be the “most sustainable protein company […]

Complete market research solutions to support the health + wellness sector

We have deep expertise in the health and wellness sector. To answer your most complex business questions, we offer a comprehensive suite of custom, creative research solutions at all stages of the product lifecycle. Pre-launch: clinical trial to market market dynamics + profiling segmentation journey mapping market opportunities product positioning KOL identification concept testing message […]