Archives of Alcohol beverage

Increasing awareness for premium gin brand

Challenge The gin category has been experiencing recent significant growth as consumers rediscover the drink. There has been a proliferation of new gin brands and varieties introduced into the market in the past few years. Pre-made gin cocktails have also been introduced and are gaining popularity as an alternative to other RTD offerings. The client’s […]

Craft Beer Innovation in the United States

Although per capita beer consumption is trending slightly downward in major markets like China, Russia and the United States, some segments are growing and literally exploding with innovation. In the United States, much of this innovation is centred in the still growing craft beer segment. There are now 6700 craft beer companies in the market […]