Archives of Behavioural Science

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Has the virus tipped the balance in favour of sports betting?

Sports betting legislation in Canada, US, Australia, and UK Markets have been advancing at varying speeds in the legalization of single-game betting. UK and Australia have been at the forefront of these developments since the early 2000s, while North Americans have been catching up more recently.  Betting on multiple sporting events (known as a parlay) […]
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New Toronto Event: Using Behavioural Science and Machine Learning to Power your Customer Engagement Strategy

Join us for breakfast on Wednesday, December 11th to understand the possibilities that reside in your customer data and how to leverage to improve your business results. Essential customer engagement learnings may include: Targeting customers to drive customer engagement, improving basket size, and frequency Finding opportunities for targeted cross-selling and upselling Improving conversion rates online/offline/omnichannel […]
Spoke Club event

Spoke Club Event

            Kudos to Dr. Rimma Teper and Anoushka Gupta for their stimulating presentation on the intersection of behavioural science and ethnography! RESEARCH STRATEGY GROUP regularly hosts informative events at the Spoke Club on King Street West. If you would like to be included on our invitation list, please contact Zlata […]

Sports Betting – Researching the Revolution

In the 1980s, professional sports went through a revolution as broadcasting rights and cable sports broadcasting spurred a remarkable growth in revenues, profits and fan engagement. Leagues expanded, players’ salaries skyrocketed, gate receipts multiplied, and cities rushed to build ever grander sports venues. Today we sit on the verge of another worldwide sports-related transformation: the […]

Why Small Tweaks Don’t Always Equal Big Changes: A Tale of Two Selves

Over the past decade or so, applying insights from behavioural science has helped us achieve remarkable things. It has helped US citizens save billions of dollars in retirement funds, increased organ donation rates and has even increased apple consumption among children! Some of these real-world applications are so impressive that they make behavioural science sounds […]