case studies

To launch or not to launch? Evaluating a new betting app

Challenge Racetracks across North America face challenges with the aging out of their existing customer base while finding it difficult to attract, engage and retain new and younger audiences in an increasingly competitive entertainment landscape. That’s why our client, a premier racetrack in North America, designed an innovative new way of playing the ponies. With […]

Post-legalization cannabis segmentation study

Challenge Cannabis was legalized in Canada in October of 2018. Control over the retail sale of cannabis is exercised through several provincial regulators. Each of these regulators has taken a different approach to controlling the distribution of cannabis, with levels of success varying significantly by region. The overall objectives of cannabis retailing in Canada are […]

Developing a new credit card for small businesses

Challenge A Canadian financial services company was considering developing new credit card services for micro and small businesses. Most of the institution’s commercial business is focused on smaller companies (less than 99 employees). A significant opportunity was identified to deepen those relationships by offering a business credit card that better addressed both their retail and […]

Reframing retirement and rethinking client advisor relationship

For a leading Canadian insurance and investment institution, we explored the journey to retirement to rethink the client advisor relationship and to develop innovative digital products that really resonate. As part of this study, we: Leveraged applied ethnography and psychoanalytics to deeply understand what successful retirement ‘looks like’; Explored the creation of meaningful rituals in […]

Increasing awareness for premium gin brand

Challenge The gin category has been experiencing recent significant growth as consumers rediscover the drink. There has been a proliferation of new gin brands and varieties introduced into the market in the past few years. Pre-made gin cocktails have also been introduced and are gaining popularity as an alternative to other RTD offerings. The client’s […]

Understanding emerging patterns in video consumption

Challenge A major national broadcaster identified the need to better understand the emerging patterns in video consumption. Non-live program viewing is accounting for a larger and larger share of media consumption hours. As traditional broadcast declines, it is seen as imperative that the broadcaster be properly positioned for future opportunities. Being prepared means understanding the […]

Design research for a new provincial lottery app

Challenge A major Canadian lottery operator required research to assist in the development of an app. An early release of the app was prepared for live testing among a select group of players. Registration and usage pathways needed thorough testing and in-app communication needed to be optimized. Pain points identified by users would be prioritized […]

U.S. Lottery market study to update understanding of market structure

Challenge An East Coast lottery jurisdiction identified the need to update its understanding of the basic market structure of its business area. Priorities were to understand overall awareness and ratings of the lottery as well as to profile player groups in terms of their demographics, behaviours, and attitudes. The results of the research were needed […]

Concept assessment and pricing study in support of a new iron supplement

Challenge: Determine HCP and patient/consumer interest in a new iron supplement; identify the ideal target patient profile for the new supplement; resonant messaging for HCPs and patients/consumers; and pricing-points for consideration. Impact: RESEARCH STRATEGY GROUP identified HCP and patient/consumer interest in the client’s proposed new product via a concept assessment.  We identified the need for […]

Price optimization study in support of a first to market medication

Challenge: In preparation for launch of its new and first of its kind in Canada, Rx therapy, our client needed to establish launch price under a private-coverage only scenario. Impact: RESEARCH STRATEGY GROUP identified physician and patient interest in the client’s Rx product in absolute terms and relative to currently available Rx products.  We measured […]