Keeping up with Gen Z

Marshall McLuhan said “the medium is the message” and that has never been more true than among young people today.

Sometimes, it’s easier for young people to communicate how they are feeling through memes…. why?

They can capture exactly what they want to say in words. Using memes is efficient, entertaining, and is what a lot of Gen Z (those born between 1997 and 2012) are doing. The younger generation chooses to communicate through memes and enjoy life through TikTok reels; they enjoy sharing their experiences and influencing their friends these ways – and most consumer brands can benefit from understanding this cultural trend.

In order to attract the right consumers for something, we must understand how to reach them and how to influence them. When we want to have a conversation with young people, Gen Z, we must acknowledge their advanced utilization of digital experiences and technology. Marketers must appreciate their reliance on communication through these digital platforms, and the social and cultural implications.

At RESEARCH STRATEGY GROUP, we conceptualize the way young people think about things – whether they are new and trendy or a rethinking of older ideas so that we can appreciate the emotional drivers of how young people think and feel in all aspects of life. What young people experience and how they interpret and communicate those experiences have a large impact on what messages they accept, what they buy, and what they choose to ignore.

Our digital world is constantly evolving, and if we don’t keep up, it will keep moving. Give us a call today to learn more.