All posts of Nicole Mackereth

Join us at ESOMAR in September!

Its not even summer yet, and we are already excited for September. ESOMAR is returning to Toronto! And we could not be prouder of Amy Knowles, Senior Vice President, RESEARCH STRATEGY GROUP, and Darlene Macdonald, Senior Director, Consumer Insights, Maple Leaf Foods. Their presentation, “Becoming a world’s first! Making carbon neutrality a reality,” was chosen […]

Erick Oduor, PhD | vice president, UX

Erick is a user experience researcher who focuses on contextually understanding user needs in the areas of  concept ideation, product design, prototype validation, and overall implementation of improved digital experience for product users. Erick holds a PhD in Human Computer Interaction from Simon Fraser University (Canada), and  MSc in Intelligent systems design from Chalmers university  […]

ANGELA VEGH | senior project manager

A seasoned research professional with over 15 years’ experience, Angela brings a solid understanding of quantitative research methods to projects. Angela has a strong client service orientation and extensive experience in all aspects of the research process.  Prior to joining the Research Strategy Group, she was an independent research consultant, managing a multitude of both […]

Life-Long Learning Among 45+ Adults

AARP does incredible work supporting and advocating for older adults. RESEARCH STRATEGY GROUP was honoured to help AARP uncover what life-long learning means to adults 45 and older, and how best to meet their needs. Significantly, “driven to seek personal growth, 55% of Americans age 45 and older are actively learning new things”. We are […]

Jasmin Amin | Senior Research Manager

Jasmin has over 10 years of research experience and has worked with clients in North America, Europe and Asia. She provides clients with actionable insights that address business challenges and drive strategic initiatives. Jasmin’s passionate about identifying the unconscious motivations of consumers and educating clients about these concepts. She utilizes her knowledge in Neuropsychology, Behavioural […]

IN CASE YOU MISSED IT: healthcare panel discussion

Are you in the healthcare sector and want to get more out of your market research budget?  Understandably, numerous stakeholders and multiple teams working across different departments can make it difficult to keep everyone informed. Please enjoy our latest session led by our Healthcare Team, as they discuss ways to build knowledge and share insights […]

check it out!

Immersive documentaries are an effective way to build empathy towards consumers. Compared to written reports, they can be more compelling, virtual friendly, and easier to digest. We find, sharing video reports during workshops and brainstorming sessions ensures consumers take centre stage. Insights are internalized and put to use. Check out our latest below! Reach out […]

PANCHAM SHINDE | associate vice president

Pancham is a quantitative market research specialist with around 15 years of experience. Over the years, he has worked across multiple categories & geographies and has also worked alongside clients in on-site positions. Understanding client problems and recommending solutions have been one of the key aspects of his role. Pancham has a proven track record […]

WEBINAR: Value of strategic partnerships in healthcare | Comprehensive insights integration

You are invited to a webinar on Thursday, February 10th starting at 12:30 p.m. EST / 11:30 a.m. CST where RESEARCH STRATEGY GROUP will explore market research challenges faced by the healthcare sector. Led by our Healthcare Team, this interactive panel discussion will focus on business scenarios and decision-making across all therapeutic areas and product life cycle stages. During the session, […]

What exactly is a market research online community (MROC)?

If you haven’t heard of them yet, market research online communities (MROCs) are making an impact in research. MROCs take traditional qualitative research and elevate it to new heights with the use of technology and can sometimes seem more like quantitative research. MROCs can be: Customized large panels of respondents These tend to be used […]