All posts of Camrin

Master Class Launch

RESEARCH STRATEGY GROUP hosted its first Master Class for client-side researchers this week. The group of attendees were very impressive, coming from a variety of backgrounds and sectors. They asked some really good questions and had interesting points of view on a number of subjects. The point of these sessions is not only to teach […]


Last week RESEARCH STRATEGY GROUP was in the UK at ICE 2020, the global launching pad for new gaming technology. It’s exciting to see that responsible gambling is being showcased in the Consumer Protection Zone where one of the world leaders, Canada’s Responsible Gambling Council, had a prominent presence. Congratulations to Shelley White for her […]

HEATHER PARIS | brand strategist

Heather is the founder of Paris Brand Consulting LLC.  A recognized Brand Strategist, she has a proven track record for delivering game-changing solutions, transforming brands in virtually every sector that impacts people’s needs and wants. Heather is known for tackling brand challenges head-on. In the new reality of continually accelerating change, she relentlessly pursues a […]

PAT HUGHES | business consultant

Pat has an extensive market research background with client, ad agency and supplier experience. We are fortunate to be working with Pat who brings such a wide spectrum of research design experience, deep client relationships, and executive responsibilities in global research companies. Her expertise in advising on diverse business issues and designing strategic research to […]
Holstein cows in the pasture

A global food producer confronts sustainability

Our Client: A publicly traded global food producer has produced high quality protein food products for generations.  The company, a household brand name, was confronting a rapid change in consumer attitudes for the entire protein category. Business reality The company was always conscious of the environmental impacts from its operations and endeavoured to operate with […]
engagement ring

A luxury goods company grapples with product adoption

Our Client: An international company that specializes in the manufacturing, design and sales of diamond bridal and fashion jewelry.  The company utilizes leading edge technology to create products for the savvy jewelry consumer.  The company is proficient in the production of Lab Grown Diamonds (LGD), and believes this product has significant growth potential. Lab Grown […]
Delaware Lottery

Delaware Lottery

RESEARCH STRATEGY GROUP has increased its lottery footprint by beginning to work with Delaware Lottery. The Lottery offers a wide variety of Instant Games; it also operates Video Lottery games and Table Games at the three racetrack casinos: Delaware Park, Dover Downs and Harrington Raceway & Casino. Additionally, Sports Lottery and KENO® is offered at […]
Research Partners Bell

Honoured to be Bell Media’s Research Partner

Bell Media’s Elise Rochefort presented ground-breaking research into the needs’ states that are satisfied by video at the Media Insights and Engagement Conference in New Orleans. Elise captivated the audience of content creators and insights professionals, as she outlined how Bell Media used psychoanalytics and choice-based segmentation to provide them with insights necessary to tailor […]
ICE and the MRS Sports & Gaming Conference

ICE and the MRS Sports & Gaming Conference

Anne Coulter and Jim Peterson will be in London next week to continue to improve Research Strategy Group’s gaming offering. First stop will be ICE, the largest gaming show in the world. Then to the Market Research Society’s Sports and Gaming Conference to learn what’s new in analytics and research in sports betting, fan and […]
Ethnography and RSG

On the Road with Ethnography

Traditional ethnography requires a researcher to become immersed in a field-site for hours, days, weeks or even months to uncover anthropological insights through detailed observation, participation and interviewing techniques. Although business realities might limit the scope of “true” ethnography in applied research, at RESEARCH STRATEGY GROUP we have adopted ethnography as a way of thinking […]
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