Archive of month: January 2022

WEBINAR: Value of strategic partnerships in healthcare | Comprehensive insights integration

You are invited to a webinar on Thursday, February 10th starting at 12:30 p.m. EST / 11:30 a.m. CST where RESEARCH STRATEGY GROUP will explore market research challenges faced by the healthcare sector. Led by our Healthcare Team, this interactive panel discussion will focus on business scenarios and decision-making across all therapeutic areas and product life cycle stages. During the session, […]

What exactly is a market research online community (MROC)?

If you haven’t heard of them yet, market research online communities (MROCs) are making an impact in research. MROCs take traditional qualitative research and elevate it to new heights with the use of technology and can sometimes seem more like quantitative research. MROCs can be: Customized large panels of respondents These tend to be used […]

To launch or not to launch? Evaluating a new betting app

Challenge Racetracks across North America face challenges with the aging out of their existing customer base while finding it difficult to attract, engage and retain new and younger audiences in an increasingly competitive entertainment landscape. That’s why our client, a premier racetrack in North America, designed an innovative new way of playing the ponies. With […]

DR. KAIAN UNWALLA | senior research manager

Kaian holds a M.Sc. and PhD in the behavioural sciences from McMaster University. She investigated how we represent our bodies, and how our bodies interact with our surroundings. During her thesis she employed different mathematical models to better understand our body representation, and shared her research findings through multiple conference presentations, and peer-reviewed publications. Additionally, […]

ANDREW FARIA | associate vice president

Andrew has experience researching and marketing Gambling, Sports & Entertainment, Hospitality and Events working on a variety of studies including ad testing, UX design and testing, and segmentations to name a few. A seasoned marketer with 18 years of client-side experience at Woodbine Entertainment, Andrew is making the transition into Research & Insight, something which […]