Archive of month: October 2021

Reframing retirement and rethinking client advisor relationship

For a leading Canadian insurance and investment institution, we explored the journey to retirement to rethink the client advisor relationship and to develop innovative digital products that really resonate. As part of this study, we: Leveraged applied ethnography and psychoanalytics to deeply understand what successful retirement ‘looks like’; Explored the creation of meaningful rituals in […]

Increasing awareness for premium gin brand

Challenge The gin category has been experiencing recent significant growth as consumers rediscover the drink. There has been a proliferation of new gin brands and varieties introduced into the market in the past few years. Pre-made gin cocktails have also been introduced and are gaining popularity as an alternative to other RTD offerings. The client’s […]

Understanding emerging patterns in video consumption

Challenge A major national broadcaster identified the need to better understand the emerging patterns in video consumption. Non-live program viewing is accounting for a larger and larger share of media consumption hours. As traditional broadcast declines, it is seen as imperative that the broadcaster be properly positioned for future opportunities. Being prepared means understanding the […]

Design research for a new provincial lottery app

Challenge A major Canadian lottery operator required research to assist in the development of an app. An early release of the app was prepared for live testing among a select group of players. Registration and usage pathways needed thorough testing and in-app communication needed to be optimized. Pain points identified by users would be prioritized […]

U.S. Lottery market study to update understanding of market structure

Challenge An East Coast lottery jurisdiction identified the need to update its understanding of the basic market structure of its business area. Priorities were to understand overall awareness and ratings of the lottery as well as to profile player groups in terms of their demographics, behaviours, and attitudes. The results of the research were needed […]

DR. ESTHER COPELAND | senior research manager

Esther has extensive experience conducting original and rigorous qualitative research in media, culture, and leisure. She is especially interested in the digitalization happening in these fields and has used diverse and innovative methods including observation/ethnography, social media research, participatory research, community mapping, qualitative surveys, semiotics, and thematic analysis. She brings international insight and context into […]

FINALISTS! Market Research Society (MRS) Awards 2021

We are thrilled to be finalists in the Market Research Society (MRS) Awards 2021 for both MRS Award for Applications of Research and Research Live Award for Business Impact of the Year – Global for our work with Maple Leaf Foods Inc. We commend Maple Leaf Foods’ initiative to be the “most sustainable protein company […]