Archive of month: September 2021

Concept assessment and pricing study in support of a new iron supplement

Challenge: Determine HCP and patient/consumer interest in a new iron supplement; identify the ideal target patient profile for the new supplement; resonant messaging for HCPs and patients/consumers; and pricing-points for consideration. Impact: RESEARCH STRATEGY GROUP identified HCP and patient/consumer interest in the client’s proposed new product via a concept assessment.  We identified the need for […]

health + wellness expertise

  about the team MELANIE KAPLAN | executive vice president, healthcare | SARAH PARNES | senior vice president, healthcare | PAUL PACHECO | executive vice president |  

Complete market research solutions to support the health + wellness sector

We have deep expertise in the health and wellness sector. To answer your most complex business questions, we offer a comprehensive suite of custom, creative research solutions at all stages of the product lifecycle. Pre-launch: clinical trial to market market dynamics + profiling segmentation journey mapping market opportunities product positioning KOL identification concept testing message […]

Price optimization study in support of a first to market medication

Challenge: In preparation for launch of its new and first of its kind in Canada, Rx therapy, our client needed to establish launch price under a private-coverage only scenario. Impact: RESEARCH STRATEGY GROUP identified physician and patient interest in the client’s Rx product in absolute terms and relative to currently available Rx products.  We measured […]