Archive of month: September 2021

Challenge: Determine HCP and patient/consumer interest in a new iron supplement; identify the ideal target patient profile for the new supplement; resonant messaging for HCPs and patients/consumers; and pricing-points for consideration. Impact: RESEARCH STRATEGY GROUP identified HCP and patient/consumer interest in the client’s proposed new product via a concept assessment.  We identified the need for […]

Challenge: In preparation for launch of its new and first of its kind in Canada, Rx therapy, our client needed to establish launch price under a private-coverage only scenario. Impact: RESEARCH STRATEGY GROUP identified physician and patient interest in the client’s Rx product in absolute terms and relative to currently available Rx products.  We measured […]