Archive of month: June 2019

Happy Pride - The 519!

Happy Pride!

To celebrate Pride Week at RESEARCH STRATEGY GROUP we have made a donation to one of our favourite local community charities – The 519. This is a registered charity that is committed to the health, happiness and full participation of the LGBTQ2S communities. A City of Toronto agency with an innovative model of Service, Space and […]

Five Steps to Superior Consumer Segmentation Research

The word segmentation is one of the most overused words in the marketing world today, and arguably one of the most misunderstood. In its most general sense, clients often think they have done a segmentation when they simply create groups of customers that are defined by some business metric. Typical groupings include ones such as […]